Veeva Systems \ Success Center

Welcome to the Veeva Success Center, where you will find the very latest thought leadership and customer success content from Veeva Systems. Our customers are succeeding with our SaaS-based applications, the press is writing about them, and the future view of Pharma CRM is coming into focus.

Success Stories \| Articles \| White Papers \| Product Briefs \| Multimedia \| Awards

	Indevus Pharmaceuticals Indevus Pharmaceuticals, Inc. is a specialty pharmaceutical company focused primarily on products that treat conditions in urology and endocrinology. VBioPharma proved flexible enough to easily accommodate the special needs of its 115-person salesforce without time-consuming and costly customization.

	Millennium Pharmaceuticals Millennium conducted an exhaustive search, requesting proposals from all major pharma CRM vendors and after narrowing down to a short list of contenders and scrutinizing over their product demos, a steering committee selected Veeva Systems' VBioPharma™ CRM application.

	ProStrakan Built on the SaaS platform, VBioPharma provides ProStrakan the flexibility required by a growing company expecting to add sales representatives, re-align territories, add products, and more over the next 3-5 years.

	Publicis Managed Markets Publicis Managed Markets can now communicate quickly and directly with the field force and capture all necessary information. The fast availability of better data has enabled the company to make smarter decisions, acting instead of reacting to events.

	Solstice Neurosciences Solstice Neurosciences is a specialty biopharmaceutical company focused on the development, manufacturing, sales and marketing of specialty biopharmaceutical products. Since the product went live in January 2008, "VBioPharma has improved the overall user experience and simplified our processes," said Alison Becker.
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	The Future of Pharma CRM In this 15 minute podcast published by PharmaVOICE magazine, Veeva's Matt Wallach discusses the changing role of the traditional primary care rep, the growing importance of specialized sales teams, and the difficulties companies are finding in equipping all these teams with the right productivity tools.

	Zero to SFA in 30 Days or Less Watch Paul Bidawid's presentation at the eyeforpharma SFE Summit to hear how ProStrakan went from 'Zero to SFA' in just 4 weeks. Click on the link above, type in the password E4PSFE721, and select Day 2 of the conference agenda. Paul follows an intro from Veeva's Matt Wallach about SaaS in the pharma industry.
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	Are you ready for a compliance storm? Only a true multi-tenant SaaS solution can cost-effectively support the constantly shifting, grossly complex regulatory environment. With Veeva CRM, you are always up-to-date with the latest regulatory compliance rules and reports.

	Buy vs. Build The debate rages on...or does it? Striving to provide users with a solution that fits like a glove, many organizations build their CRM applications from the ground up. Read this article to see why multi-tenant SaaS solutions will end this decades long technology battle.

	The Sales Force Software Shift Pharma has come under intense pressure to remain competitive, hindered, to a large extent, by hugely expensive and grossly inflexible client-server SFA systems incapable of handling modern-day demands.

	Redefining the Salesforce Landscape to Navigate New Territories Over the past decade, the industry has invested in new tools and technologies to meet the rising pressures of meeting sales goals caused by drying pipelines, patent expirations, managed care, and dwindling salesforces.

	Specialty Pharma Reps Are Hurting for Specialty Pharma Tools This Pharmaceutical Commerce article reviews in detail why Software as a Service (SaaS) IT platforms have advantages for specialty pharma sales teams, in terms of functionality, usability, and total cost of ownership.

	Representatives are standing by This MedAdNews cover article explains how field forces have worn out their welcome in many doctors’ offices, but by combining telesales call centers with e-detailing, marketers can maintain share of voice while providing added value and convenience for physicians.

	The Salesforce of the Future This article from PharmaVOICE magazine discusses how the pharma sales & marketing model is changing and what the rep of the future will need to do in order for the industry to continue to prosper.

	Specialized programs made easy This MedAdNews article discusses how the new Software-as-a-Service model has fundamentally changed the economics of deploying a powerful yet tailored application to a small number of users.
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	SaaS Knockoffs This Veeva Whitepaper discusses how many Pharma CRM companies position their applications as “SaaS” offerings, causing a lot of confusion in the marketplace. Don’t be fooled by these Wolves in SaaS Clothing, read our article to learn how to spot a fake.

	The Integration of Sales & Marketing This white paper examines why the clash between pharmaceutical sales and marketing rages on, why it must end, and how resolution will unleash the full potential of the commercial organization. True integration of sales and marketing is required if pharmaceutical companies are going to improve collaboration and evolve into customer-centric operations. The lasting effect will indeed turn the industry’s business model on its head…and not a moment too soon.

	Getting SasSy in Pharma This Veeva White Paper describes in detail why SaaS CRM technology offers a better alternative for pharmaceutical and biotechnology companies than traditional client/server systems.

	Equipping Specialty Care Sales Today This Veeva White Paper focuses on the specialty care market, discussing why specialty sales teams have been chronically underserved in the past and presenting SaaS as a central part of the solution.

	Managed Care: No Longer the Overlooked Stepchild of Pharma This Veeva White Paper reviews the emergence of managed markets as a primary driver for the pharmaceutical industry and offers solutions for equipping account executives with business tools to improve overall performance.
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	VBioPharma Specialty Care Edition Specialty and hospital sales teams win big with the leading CRM solution for today’s specialty marketplace.

	VBioPharma Primary Care Edition Learn more about the first complete primary care solution that reps won't hate.

	VBioPharma Managed Markets Edition Leading CRM technology meets managed markets for the very first time, resulting in a highly tailored application to make account executives successful.

	VBioPharma KOL Edition Identify and improve KOL relationships with the first integrated Pharma CRM solution for scientific liaisons.
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	Frost & Sullivan 2009 Global Pharmaceutical CRM Market Product of the Year Veeva Systems’s VBioPharma incisively meets the Industry standards and requirements by providing flexibility, cost effectiveness and user-friendliness. The company has demonstrated advanced innovation and differentiation in software development, quality and strong technology in its SaaS application OnDemand platform. These cumulative factors make Veeva Systems the deserving recipient of the “2009 Global Pharmaceutical CRM Product of the Year Award”. Click here to read more.

	Customer Interaction Solutions Magazine 2008 CRM Excellence Award Veeva Systems won Technology Marketing Corporation (TMC)'s Customer Interaction Solutions® magazine (www.cismag.com) 2008 CRM Excellence Award for its VBioPharma™ SaaS CRM application. The award is presented annually to the vendors of the most successful CRM software applications of the year.

	Beagle Research Group's 2008 WizKids™ Award Veeva's VBioPharma™ SaaS CRM application won this award which is presented annually to a hand-selected group of emerging companies that provide innovative business solutions designed to advance new or improved business processes. Click here to read the press release.
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