 The next generation of Pharma CRM has arrived…VBioPharma™ from Veeva Systems. The VBioPharma suite of applications consists of highly specialized CRM tools designed and developed specifically for the pharmaceutical and biotechnology industries. They are flexible, easy to use, and cost effective for organizations of every size. VBioPharma delivers the flexibility, ease of use, and low cost of ownership needed to succeed in today’s challenging business environment.
VBioPharma is the only Pharma CRM solution that combines complete functionality for specialty care, primary care, managed markets, and KOL management in a single application, empowering teams to integrate their strategies for optimum success. VBioPharma also utilizes the Software as a Service (SaaS) delivery mechanism which means that you receive the same benefits of internally operated software, such as the ability to link with legacy systems, without the associated complexity and high maintenance costs.
VBioPharma provides full functionality for:
FLEXIBILITY ON THE FLY
Users of traditional client/server solutions have no choice but to wait weeks or months for even minor modifications to their applications, and in some cases their requests are never met at all. With VBioPharma, performing customizations to the user interface and underlying data objects is so easy, that even business users can perform them in minutes, without programming.
The ability to quickly respond to market changes is key to users in every part of an organization. For sales and marketing professionals, taking advantage of product or market changes today means gaining competitive advantages that start tomorrow. VBioPharma is so easy to configure that most changes can be made and deployed in the amount of time it takes to request a change from your IT department.
For IT professionals, having business administrators make most changes to the system means the ability to spend more time performing advanced customizations that provide larger returns faster, opening up brand new possibilities for companies to react to market-changing events.
EASY SYSTEM ADMINISTRATION
Veeva’s ease of use extends to its administration functions, too. Administrators can tailor processes and define how data is viewed for different sales teams and departments, while ensuring that users can access only that data for which they are authorized. The user interface can be extended, changed, and enhanced with just a few clicks of the mouse. In fact, Forrester named our technology provider, salesforce.com, the “#1 On-Demand CRM Solution for Administration.”
HIGH USER ADOPTION
A major reason many CRM deployments fail is because of low user adoption—data that’s cluttered or difficult to get to quickly results in user resistance. With a laser focus on usability, our customers are enjoying the highest user adoption rates in the industry.
UNPARALLELED TIME TO VALUE
Veeva minimizes the risk involved in implementing Pharma CRM applications by eliminating the need for up-front capital investment, making the path to CRM success exceptionally short. According to a recent study by Tripletree and the Software and Information Industry Association (SIIA), SaaS deployments are 50 to 90 percent faster, with a total cost of ownership five to ten times less than installed software.
LOWEST TOTAL COST OF OWNERSHIP
Without any hardware to purchase, scale, and maintain; without operating systems, database servers, or application servers to install; without consultants and staff to manage it all, and without frequent upgrades…it’s easy to see why SaaS is so much less expensive up front. Even more important, however, are the long-term savings. Gartner estimates that two-thirds of IT time and budget is spent on maintaining infrastructure and dealing with updates. With SaaS, this waste becomes a relic of the past.
EASY, BEHIND-THE-SCENES UPGRADES
Customers of SaaS applications benefit from instant deployment of new versions, which means the entire customer base is always working on the latest version, eliminating the wasteful upgrade projects that currently plague the industry.
UNPARALLELED SERVICE DELIVERY
Due to the SaaS model's tremendous economies of scale, customers receive higher service levels than they ever could achieve on their own. Our technology partner, salesforce.com, uses the best technologies, policies, and procedures to ensure security at the facilities, application, and network level; to ensure maximum uptime and continuous availability; and to provide a performance record unmatched in the industry. |
