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Enterprise software as we knew it is dead and the future is Software-as-a-Service (SaaS). Veeva Systems has brought together a group of industry experts with deep expertise in enterprise and SaaS software, CRM strategy and deployments, and the life sciences industry to exploit this opportunity. We have been successful at every stage in our careers, serving as early employees, founders, and directors of leading companies such as salesforce.com, PeopleSoft, and Siebel Systems. Now, we are bringing SaaS to the life sciences industry.

Peter Gassner

Peter Gassner, President & CEO

Peter is responsible for the overall direction and management of Veeva Systems. Peter is a twenty year veteran of the software industry.

Prior to founding Veeva, Peter was Senior Vice President of Technology at salesforce.com where he had responsibility for building the salesforce.com platform including product, marketing, and developer relations. During Peter's tenure, salesforce.com completed its public offering and grew the technology into the most successful SaaS platform in the industry.

Before salesforce.com, Peter was with PeopleSoft for 9 years as both Chief Architect and General Manager of PeopleTools. Peter led a team of over 450 professionals who provided the development, strategy, marketing and customer support for PeopleSoft's technology platform. PeopleTools was widely regarded in the industry as the best application platform of its day.

Peter began his career with IBM in relational database development and research at IBM Silicon Valley Lab and then at IBM Almaden Research Center, where he had the privilege of working closely with some of the inventors of relational database technology.

Peter holds a Bachelor of Science degree in Computer Science from Oregon State University.
Matt Wallach

Matt Wallach, EVP & General Manager

Matt is responsible for all aspects of sales, marketing, and business development at Veeva Systems. In 2007, Matt was named to the PharmaVOICE 100, which recognizes the 100 most influential people in the life sciences industry.

Matt comes to Veeva from Health Market Science (HMS), a leading healthcare data services company, where he was Chief Marketing Officer. Prior to HMS, Matt was Vice President of Marketing & Product Management at IntelliChem, an enterprise software company acquired by Symyx Technologies in 2004.

Prior to his small company forays, Matt was the General Manager of the Pharmaceuticals & Biotechnology division at Siebel Systems, which has since been acquired by Oracle. During his time at Siebel, Matt was responsible for building this global division, which grew from its inception to over $140 million under his leadership, capturing greater than 80% market share in the pharma CRM and clinical trial management (CTM) markets. At one point, nearly half of all pharma sales reps on earth used the products created during his tenure at Siebel, though that is rapidly changing these days.

Matt currently serves as a Senior Advisor to SeventySix Capital, a leading early stage venture capital fund, and is on the Advisory Board at Crossix, an innovator in the healthcare analytics arena. Matt received his MBA from the Harvard Business School, with honors, and his BA in Economics from Yale University, cum laude.
Tim Cabral

Tim Cabral, Chief Financial Officer

As CFO, Tim is responsible for all aspects of Financial Management and G&A Operations. He brings over 20 years of technology finance background and nearly 10 years of software finance and operations background.

Prior to joining Veeva Systems, Tim served as CFO/COO for Walsh Wireless, a wireless solutions and services company and as CFO/CoFounder of Agistics, a start-up focused on employee management services. Tim also spent more than 7 years at PeopleSoft, Inc., where he held various positions, including VP of Products & Technology Finance and Senior Director of Corporate FP&A. During his tenure as VP of Finance, Tim created and built the Operational Controller team and developed an influential business partnership model with General Managers who owned business units driving upwards of $250m in revenue.

Prior to PeopleSoft, Tim served in finance positions at Chiron Corporation and LSI Logic. Tim holds a MBA in Finance and a Bachelors Degree in Finance from Santa Clara University.
John Dawley

John Dawley, VP, Sales

As VP of Sales, John is responsible for all North American Sales. He brings more than 15 years of experience in the life sciences industry.

Prior to joining Veeva, John spent nearly a decade at Dendrite International, where he led international sales, managed large deployment teams, and ran acquired business units. He has also led a variety of sales organizations within companies selling into the global life sciences industry such as SDI, TargetRx, and Taratec Development Corporation.

John graduated from Providence College, Providence, RI and holds a Bachelors degree in Political Science and Business Studies.
Frank Defesche

Frank Defesche, VP, Professional Services

As VP of Professional Services, Frank is responsible for ensuring that our customers achieve the highest levels of success with their implementations of Veeva Systems applications. Frank has been involved with over 200 CRM implementations and brings a wealth of knowledge on how SaaS applications should be best delivered.

Before joining Veeva Systems, Frank spent 8 years at salesforce.com where he was one of the first consultants and went on to hold various product management and sales positions, always engaging directly with customers to understand their individual needs. During his time there, Frank worked with some of salesforce.com's most strategic and successful customers and was consistently recognized as a "Peak Performer."

Prior to his time at salesforce.com, Frank worked at Dell and Trilogy Software, both in Austin, TX. Frank graduated from the University of Texas at Austin, and holds a Bachelors degree in Business Economics.
Dan Goldsmith

Dan Goldsmith, VP, Europe

As Vice President, Europe, Dan is responsible for Veeva’s European operations. He is an experienced executive with nearly 15 years of Life Sciences CRM experience from IBM/PricewaterhouseCoopers and Accenture.

Dan has driven and delivered Global CRM strategies and solutions for most of the world’s largest pharmaceutical companies, and he is a trusted advisor to many executives at these organizations. He has deep experience implementing Sales Force Effectiveness solutions, and has architected and implemented industry leading solutions in the areas of Mobility, Medical Information, Master Data Management, Digital Channel Execution and Marketing. He has managed executive teams, sales teams, and delivery teams in excess of 200 people.

Dan has won multiple industry awards for innovative solutions and delivery. He holds a Bachelors degree in Mechanical Engineering from the University of Rochester.
Doug Ostler

Doug Ostler, VP, Products and Technology

As VP of Products and Technology, Doug is responsible for all aspects of the product - from design and development through delivery and support. He brings over 20 years of software development experience background.

Prior to joining Veeva Systems, Doug was Director of Product Management at Agistics. Previously he spent more than 13 years at PeopleSoft and later Oracle holding various positions including Director of Engineering. While at PeopleSoft, Doug helped build and deliver many of its core technologies including Mobile and Reporting among other areas.

Doug graduated from California Polytechnic University in San Luis Obispo with a degree in International Management.

Mitch Wallace

Mitch Wallace, VP, Operations

As VP of Operations, Mitch is responsible for the company's overall operational infrastructure. He brings over 19 years of technology industry experience.

Before joining Veeva Systems, Mitch spent 7 years at salesforce.com where he held various positions including VP of IT Integration Services, VP of Information Systems, and Senior Director of Business Operations. In his most recent role, he was responsible for the systems integration architecture for all internal employee facing systems. As an early employee, he was instrumental in building out the corporate IT infrastructure, financial systems, and information systems architecture as the company grew from 25 to over 1800 employees and $500 million in revenue. Previously, Mitch spent 7 years with Oracle in various technical roles including Technical Director. Mitch has also held technical positions with Pacific Bell and Lawrence Livermore National Lab.

Mitch graduated cum laude from Western Washington University and holds a Bachelors degree in Business and Computer Science.




About Veeva Systems
Podcast:
The Future of Pharma CRM
Success Story:
Millennium Pharmaceuticals
Video:
Zero to SFA in 30 Days or Less
Article:
The Sales Force Software Shift
White Paper:
Getting Sassy in Pharma
Product Brief:
VBioPharma Specialty Care Edition